![]() Walmart no longer sells Porter Cable cordless power tools directly, as they have their own Hart brand to focus on. The other possibility is that they’re just looking to give the brand signs of life, and that nothing new is happening in the background. One possibility is that Stanley Black & Decker could be shaking things up, with a new strategy for Porter Cable that will become apparent in a couple of months. The way I see it, there are two explanations for their current social media and marketing activities. I suppose that Porter Cable is still selling tools and making money (right?), and their renewed social media efforts are likely in support of that.īut are there any new tools coming? Is there any energy or fresh efforts being put into the brand? However, when is the last time they innovated in this space? To be fair, how often do other brands innovate in the corded woodworking power tool industry? The brand still has some very good woodworking tools, such as routers, sanders, benchtop tools, and a plate jointer. What does Porter Cable currently offer that you can’t get from these other Stanley Black & Decker brands? ![]() Porter Cable’s compressors and nailers look to be in competition with sibling brands, namely Dewalt, Craftsman, and Bostitch. ![]() But to be fair, Porter Cable struggled to find a solid brand identity for quite a few years now, well before Stanley Black & Decker acquired the Craftsman brand. ![]() With respect to cordless power tools, there is and has been much overlap between Porter Cable and Craftsman. ![]()
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